Buy, Sell or Hold: Air Jordan 4 University Blue

The Air Jordan 4 Retro University Blue released on April 28th and created havoc in the streets.

Making waves in sneaker culture since in its inception in 1989 by creator Tinker Hatfield, Jordan brand has once again brought us a brand new colourway of the iconic shoe.

Drawing a resemblance to the rare player exclusive Jordan 4 UNC Pe, this shoe features a University Blue suede upper with speckled cement grey sections in the midsole.

The shoe also contains hits of black on the wing eyelets, sole and on the Jumpman logo on the heel tab.

Overview

Paying homage to Michael Jordan’s college, the University of North Carolina, the sneaker incorporates the time-honoured UNC colour scheme while including a woven jock tag that depicts MJ’s number 23 on the tongue.

Whilst even being compared to the Travis 4s in the light blue colorway, this shoe has definitely lived up to the hype. 

Today, we will go in depth on the Air Jordan 4 University Blue.

Credit: @Footpatrol

 Analysis

Compared to the demand of Jordan 1s, Jordan 4s typically start with less interest but slowly gains traction over time.

Prior to the release of the Jordan 4 University Blue, the Jordan 4 Taupe Haze had just entered the market and had been slowly increasing.

I believe the Jordan 4 University Blue will do better in the long term compared to the Taupe Haze 4s due to their strong demand.

When we compare the current sales volume on other platforms, currently the UNC 4s have a total of 18,000+ sales compared to the 13,000+ for the Taupe 4s.

Despite the similar stock numbers and having been out for 2 months less than the Taupe Haze 4s, the UNC 4s have proven to be the more desirable and selling more volume.

You can purchase the Jordan 4 'Taupe Haze' here

Credit: @UpThereStore

Final thoughts

The Jordan 4 University Blue’s strong connection to Michael Jordan’s past coupled with it’s premium materials makes it a standout Jordan 4.

With similar UNC shoes such as the Air Jordan 1 and Air Jordan 3 having seen much success, Its hard to imagine that this release will be anything different being itself a University Blue colourway.

You can purchase the Jordan 4 University Blues here

 Written by Oliver Tan - analyst intern.