About Us

PUSHAS: Australia's Most Trusted Hype Sneaker & Apparel Store

PUSHAS is co-founded by Justin Truong & Sandy Li in 2017 after a few years reselling in the local community.

What started as a shared love for sneakers between the South-West Sydney couple, has become one of the biggest sneaker stores in Australia & New Zealand. We're also growing fast in the United States.

PUSHAS has become the best destination to safely buy & sell authentic sneakers and apparel. Most of which are highly sought after products already sold out by traditional retailers.

These products are then consigned with us by trusted, verified sellers. We then help sell and seamlessly deliver these products to our buyers, while providing the best premium service.

PUSHAS Warehouse

Our Mission

We're building the leading ecosystem & infrastructure enabling hype resellers to scale up and win.

Our hype infrastructure platform aggregates supply and supercharges reselling through bulk inventory management, fulfillment, instant liquidity, seller financing, seller tools, channel management, authentication, and insurance.

All while helping sneakerheads get access to the hottest sneakers and apparel on the secondary market.

All sneakers are authenticated by hand so you can purchase with confidence.

We're committed to provide the best experience for lovers of hype, old and new, regardless of where you're from. 

We stock the latest brands including Air Jordans, Nike Dunks, Air Max TNs, Yeezys, New Balance, Off-Whites, Fear of God Essentials, Supreme & more.

Our Team

PUSHAS now consists of a team of over 20+ sneaker & apparel heads based in both Sydney and Los Angeles focused on pushing the boundaries of hype reselling globally.

The team have also been recognised in prestigious publications such as Complex, Business InsiderSydney Morning Herald and more.

Justin and Sandy were awarded Forbes 30 Under 30 for Retail & Ecommerce in 2022.

Backed by Justin Kan (Twitch Founder), Tim Fung (Airtasker Founder) and the top Venture Capitalists in the world, PUSHAS is fast growing and is becoming the most trusted platform for hype resellers and the go-to store to purchase the hottest sneakers & apparel in the world.


 "There are resellers operating purely off Insta DMs, some with an online shopfront and others who have set up brick and mortar stores in the heart of CBD arcades across Australia. But only one has achieved international notoriety and the co-sign of investors from Sydney Harbour to the San Francisco Bay."

- Complex



"Since PUSHAS' founding, the marketplace has served as one of the largest sneaker-resale platforms in Australia... PUSHAS focuses on making the selling process as fluid and hands-off as possible for resellers by handling shipping and financial transactions for them."

Business Insider




PUSHAS PTY LTD (ACN: 617 810 554) is a registered company in Australia under ASIC trading as PUSHAS (ABN 64 617 810 554). We are also a registered company in the United States of America under PUSHAS, Inc.