Hold Or Sell: Yeezy 350 V2 Citrin

Sneaker Name

Yeezy Boost 350 V2 Citrin

 

Summary

At the time of this memo, the Yeezy 350 v2 Citrins are the most recent 350 v2 colourway to be released by Kanye & Adidas.

It's a muted colourway meant to reflect a multi-toned, bold yellow hue.

Analysis

Generally the 350 V2s silhouette has been extremely popular over the past 3 years.

This is testament to Kanye's incredible rise - taking over a huge bulk of mindshare in sneaker culture.

The Citrins however have been slower to catch on in the 2 months since launch.

With that said, there has been instances where Yeezys have acted the same. The Creams and the Sesames both come to mind - whereby demand was relatively quiet for a few months and took off after most deadstock pairs were out of the market.

I'm of the firm belief that this will also happen with the Citrins.

The Citrins are a versatile & easy-to-wear colourway. I.e. they suit most outfits and aren't as "out there" or a "statement piece" such as other colourways such as the Frozen Yellows. They also appear to keep clean after multiple wears, and aren't as easily dirtied such as the Creams or Cloud Whites.

We are already seeing increased activity of Citrin searches, add to carts, and purchases on PUSHAS.

It is only a matter of time before demand catches up.

 

Key Risks

The key risk for this sneaker is whether the Yeezys as a whole reduce in popularity. While this is unlikely, there is a world where sneakerheads may move past the Yeezy brand.

With that said, the 350 v2s are a modern classic and there will always be interest.

Click here to view the Yeezy Citrins

 

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'Hold Or Sell' is a new series of written blog posts published on PUSHAS where our Co-Founder & CEO shares his own take on individual sneakers.