Stories from The Marketplace Of Hype. The drops, the pieces and the culture behind them.
From a fragment x Union LA Air Jordan 1 to a 1999 sample finally released, these are our picks of the best Jordans of 2026 so far.
Red X heel, throwback sockliners and Bred leather: the Air Jordan 1 Low OG 'Banned' and the true story behind the name.
The Air Jordan 1 'Black Toe Reimagined' returns to MJ's rookie-season samples, with Air Jordan collar lettering and a hidden message.
Seven Air Jordan 5 colourways that make the most of Tinker Hatfield's fighter-jet design, led by the returning 'Black University Blue'.
Awake NY brings Saffiano leather, altered branding and Infrared details to the championship-winning Air Jordan 6.
From the clean 'Black Cream' to steel blue and cream pink pairs, these are the Gel-Kahana 8 colourways we rate highest.
Black Primeknit, a blank tonal stripe and Boost under a tinted sole: the 350 V2 'Onyx' is the silhouette at its most understated.
A sail and black AJ4 built around Jordan Brand's mail-in fan club, with a Flight Club tongue logo and red-trimmed Nike Air heel.
The Chicago Air Jordan 1 reimagined as an original pair found in a forgotten stockroom, from cracked collar leather to a mismatched box lid.
The sneakers, streetwear, watches and sealed collectibles everyone is chasing this month, led by the ASICS GEL-Venture 6 "Cream Coffee Brown".
Kobe's high school story, told across two heels: a Team Red spade and his Lower Merion 33, on the best-fitting shoe in his line.
Cream mesh, coffee-brown suede and a lugged trail sole. The GEL-Venture 6 went from the bushwalk to the centre of the ASICS dad-shoe moment.
Cream mesh, raspberry cage lines and visible GEL. The Gel-Kayano 20 "Raspberry" is the soft, standout take on 2026's most-wanted retro runner.
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