Geedup

Shop authentic Geedup and Geedup Co. clothing online at PUSHAS, The Marketplace Of Hype.

Browse Geedup hoodies, tees, trackpants, shorts and accessories, from recent drops to highly sought-after pieces already sold out by traditional retailers. Geedup, Geedup Co. and Geedup clothing all lead here, with dedicated pages for Geedup hoodies and Geedup accessories. Every item is authenticated by hand, so you can shop with confidence.

What Is Geedup?

Geedup is Geedup Co., founded in Western Sydney in 2010 by Jake Paco and his brother Beau Saywell. It started small, with its first store in Parramatta, and built its name through the community around it before taking its drops to buyers around the world.

The look is direct and confident: hoodies, tees, trackpants and shorts carrying the label's logo lines, Handstyle, Team Logo and Play For Keeps, in colourways that change with every drop. It is streetwear rooted in hip-hop culture and in Western Sydney, worn as a statement of where you come from.

The Geedup Story

Geedup's model is built on scarcity. Since relaunching in 2019 it has released its collections in limited online drops and does not restock, so once a piece sells out it is gone from the brand for good. That discipline is a big part of why each drop draws a crowd.

The label's reach has grown well beyond Sydney. In September 2023 Geedup staged a New York Fashion Week pop-up with Bronx rapper Fat Joe performing, and collaborations such as Geedup x Trapstar have connected it with the wider streetwear world. For the full story of that partnership, read the Geedup x Trapstar collection breakdown.

Signature Geedup Pieces

• Geedup Hoodies: the heart of the range, across every logo line and colourway.
• Handstyle: one of the label's core logo lines, on hoodies, tees, denim and hats.
• Play For Keeps (PFK): one of the label's best-known lines, from hoodies to shorts.
• Team Logo: the Geedup wordmark on hoodies, trackpants and Micro Team Logo hats.
• Geedup x Trapstar: the Irongate collaboration across hoodies, trackpants and jackets.
• Tees, trackpants and shorts: the staples that complete the set.

For a deep dive on the hoodies, see our Geedup hoodie guide, and for crewnecks, our Geedup crewneck guide.

Wearing and Collecting Geedup

Geedup is built for the full set. A hoodie with matching trackpants is the classic look, finished with a cap and clean sneakers. For warmer days, swap to a logo tee and shorts. Keep the rest of the fit simple so the logo does the talking.

Because Geedup does not restock, every drop is a fixed run, and the colourways from past seasons are where much of the hunt happens. Collectors tend to build around one line, chasing a Handstyle or Play For Keeps hoodie in each new colour, or around full sets, where the hoodie, trackpants and cap all match. Collaboration pieces such as Geedup x Trapstar sit at the top of many wish lists because they mix two labels' codes in one garment.

When you shop past-season pieces, use the listing photos to check the exact colourway and logo placement, and compare the size against the chart before you commit. On PUSHAS, every listing shows the sizes currently available.

Geedup Size Guide

Geedup sizing varies across products and seasons. Before you buy, check The Complete Geedup Size Guide for measurements across hoodies, crewnecks, tees, trackpants, shorts and outerwear. For the relaxed fit most Geedup pieces are styled with, the guide recommends going a size up.

Why Shop Geedup at PUSHAS

• Authenticated by hand: every Geedup item is inspected by the PUSHAS team before it ships.
• Worldwide shipping through our SYD, LA & HK Distribution Centres.
• Flexible checkout with Afterpay, PayPal and Apple Pay.
• Access beyond retail: releases already sold out at retail, listed by trusted, verified sellers.

FAQ

Who founded Geedup?

Geedup is Geedup Co., founded in Western Sydney in 2010 by Jake Paco and his brother Beau Saywell.

Is Geedup on PUSHAS authentic?

Yes. Every Geedup item sold through PUSHAS is authenticated by hand before it ships, so you can shop with confidence.

Why does Geedup sell out?

Geedup releases its collections in limited drops and does not restock, so popular pieces are gone from the brand once they sell out. PUSHAS lists pieces from past drops as well as recent ones.

How does Geedup fit?

Geedup sizing varies by product and release. Check The Complete Geedup Size Guide for measurements, and go a size up for a looser fit.

Can I buy sold-out Geedup on PUSHAS?

Yes. PUSHAS gives you access to sold-out and past-season Geedup pieces listed by trusted, verified sellers.

Does PUSHAS ship Geedup internationally?

Yes. Worldwide shipping through our SYD, LA & HK Distribution Centres, and every item is authenticated by hand before dispatch.