Yeezy

Buy authentic, brand-new Yeezy shoes online from Australia's Premier Sneaker Marketplace.

Dive into the innovative universe of Yeezys with PUSHAS, Australia's premier marketplace for authentic, brand-new Yeezy shoes. Our extensive selection boasts a wide array of exclusive Yeezys in various colorways and sizes, featuring sought-after models like the Yeezy Boost 350 V2, Yeezy 700, Yeezy Foam Runners, and Yeezy Slide.

With each pair authenticated by PUSHAS, you can shop with confidence, knowing you're getting the real deal.

About Yeezys

In 2015, Kanye West and Adidas launched Yeezy, flipping the sneaker world upside down. Before Adidas, Kanye had dipped his toes in the sneaker game with Nike, creating the iconic Air Yeezy 1 and 2. But due to creative clashes and royalty disputes, he bounced, landing a groundbreaking deal with Adidas.

The hype was real. The partnership promised to blend Adidas's tech with Kanye's wild vision, rolling out not just kicks but a whole lifestyle vibe. The first drop? The Yeezy Boost 750 'Light Brown'—a luxe, high-top beast followed by the sleeker, street-ready Boost 350 'Turtle Dove.' These weren't just sneakers; they were cultural bombs exploding across music, fashion, and sneaker scenes, defining Yeezy's legacy of pushing boundaries and redefining style.

Yeezy kept the hits coming with the Boost 350 V2, upping the ante with a bolder design and fresh colors, and ventured into new territory with the Yeezy Boost 950 Duckboot and Season 3 Military Boot. Then came the Wave Runner 700, throwing the "dad shoe" trend into the mix, proving Kanye's knack for setting, not just following, trends.

Beyond sneakers, Yeezy slides and apparel blurred the lines between comfort, luxury, and minimalism, turning Yeezy into a full-blown lifestyle brand.

Fast forward to the 2020s, Yeezy kept innovating with the eco-friendly Foam Runner and the futuristic 450, constantly rewriting the sneaker playbook. But in 2022, Adidas and Kanye parted ways amid controversy, marking the end of an era. Despite the split, Adidas continues to release Yeezy gear, a testament to the brand's lasting impact and demand.

Today, Yeezy stands as a testament to Kanye's visionary influence and Adidas's commitment to innovation, leaving an indelible mark on fashion and culture. As the brand evolves, its legacy of breaking molds and setting trends promises to keep us watching, wearing, and wondering: What's next?

The Yeezy Revolution

Yeezy sneakers have carved a unique niche in modern culture, becoming an essential addition to the collections of sneakerheads and fashion-forward individuals alike. Known for their innovative design, which includes experimental silhouettes and avant-garde color schemes, Yeezys stand as a testament to the brand's ability to push boundaries and create trends.

The bold design language of Yeezy footwear, paired with Adidas's cutting-edge Boost technology and meticulous craftsmanship, offers wearers an unmatched blend of style and comfort. These sneakers are the embodiment of the Yeezy brand's revolutionary spirit and its commitment to challenging and redefining footwear norms.

Among the plethora of Yeezy models, the Yeezy Boost 350 V2 garners special attention for its distinctive, futuristic design and unparalleled comfort. As one of the most coveted sneakers today, the 350 V2 is a favorite in the rotations of sneaker enthusiasts and casual trendsetters alike, solidifying its status as an iconic piece of contemporary footwear.

Step into the Future with Yeezy Footwear

Yeezys represent more than just sneakers; they are a movement towards futuristic design and innovation in footwear. Shopping at PUSHAS means you're not only acquiring a pair of high-quality sneakers but also joining a community that appreciates the artistry and innovation of Yeezy.

Discover your perfect pair of Yeezys in our curated selection at PUSHAS. Elevate your sneaker game and embrace the cutting-edge style and comfort that Yeezys offer, all backed by the authenticity and community that only PUSHAS can provide.

The Vision Behind Yeezy: Kanye West's Influence

Designed by the visionary artist and fashion designer Kanye West, the Adidas Yeezy line stands as a bold testament to creativity and innovation. Kanye West's significant impact on pop culture, sneaker trends, and modern streetwear is profound and unmistakable. Each Yeezy sneaker and slide, emerging from the collaboration with Adidas, not only sells out instantly but also appreciates in value, marking its territory in the realm of high fashion and street credibility.

Yeezy sneakers, slides, and apparel have evolved from being mere symbols of hip-hop culture to dominating the streetwear scene in Australia and worldwide. This transformation has been driven by Kanye West's collaborations with Adidas, which have now ascended to the status of cultural icons. Renowned for their adaptability to any attire and their capacity to bridge the divide between sport, style, and culture, Yeezys have carved out a unique niche in the fashion world.

Characterized by sleek, futuristic designs that prioritize comfort and performance, the Yeezy brand has captivated the attention of both sneaker enthusiasts and casual fans. Each release is met with anticipation and excitement, underscoring the brand's stronghold in the market.

Among the numerous models and collaborations, the Yeezy Boost 350 V2 and Yeezy Slides stand out for their innovative design and widespread popularity. The Yeezy Boost 350 V2 'Zebra' and Yeezy Slides, in particular, have become emblematic of the collaboration's success, symbolizing the blend of high fashion and streetwear that defines the Yeezy brand.

Yeezy's Cultural Phenomenon

Pioneered by Kanye West, the Yeezy brand has transcended the confines of fashion to become a cornerstone of the cultural zeitgeist. From the moment the Nike Air Yeezy hit the scene in 2009, it was clear these were not ordinary sneakers. They were a revolution, blurring the lines between high-fashion, streetwear, and artistic expression.

The cultural impact of Yeezys can be charted through their omnipresence in pivotal cultural moments. When the Yeezy Boost 350 was released, it didn't just sell out within minutes—it became a recurring character in the world of pop culture, name-dropped in songs, flaunted in music videos, and sported by influencers at the most photographed events, from the Met Gala to Coachella.

The resonance of Yeezys within the hip-hop community, where Kanye himself is a venerated figure, further cemented their status as cultural icons. They’ve been immortalized in lyrics by rappers who are cultural barometers in their own right, signaling Yeezys as symbols of success and style. Take, for instance, the way the sneakers have become a standard in the pantheon of hip-hop luxury items, alongside legendary brands like Louis Vuitton and Mercedes.

Their cultural impact is evident in how other brands have emulated the Yeezy design ethos, from the sneakers' distinctive silhouette to their unique color palettes. The footwear industry has taken notes from Yeezy's book, creating a ripple effect that has seen high-end and mass-market brands alike trying to capture some of the Yeezy magic.