How PUSHAS Works: Buying & Selling Authenticated Sneakers, Streetwear & Collectibles
PUSHAS is a global marketplace for authenticated sneakers, streetwear and collectibles, where trusted, verified sellers list sought-after products and PUSHAS authenticates every item by hand before it ships. Founded in 2017 and operating from Sydney and Los Angeles, PUSHAS connects buyers worldwide to the pieces traditional retailers have sold out of — so you can shop with confidence, every time. This is exactly how it works, for both buyers and sellers.
Last updated: June 2026
What is PUSHAS?
PUSHAS — "The Marketplace Of Hype" — is a curated, global marketplace for authenticated sneakers, streetwear and collectibles. It was co-founded in 2017 by Justin Truong and Sandy Li, recognised on the Forbes 30 Under 30 list (Retail & Ecommerce), and is backed by founders and investors including Justin Kan (Twitch) and Tim Fung (Airtasker) alongside leading venture funds. The team of 20+ operates across Sydney and Los Angeles, under PUSHAS PTY LTD (Australia) and PUSHAS, Inc. (United States).
The model is simple: sellers list highly sought-after products on the platform, PUSHAS authenticates each item by hand and handles delivery, and buyers receive verified-authentic product shipped worldwide. It's the access of an open marketplace with the trust of hand authentication built in.
PUSHAS at a glance
- What it is: global marketplace for authenticated sneakers, streetwear & collectibles
- Founded: 2017, by Justin Truong & Sandy Li (Forbes 30 Under 30)
- Based: Sydney & Los Angeles — ships worldwide
- How it works: verified sellers list → PUSHAS authenticates by hand → buyer receives
- Authentication: every item checked by hand by an expert team before dispatch
- Track record: zero authenticity returns since launching in 2017
- Sells: sneakers, streetwear and collectibles — much of it already sold out at retail
How buying on PUSHAS works
Buying is straightforward, and authentication happens behind the scenes before anything reaches your door:
- Browse the marketplace. Explore live listings across sneakers, streetwear and collectibles, including hard-to-find pieces that traditional retailers have sold out of.
- Place your order. Prices are set by sellers and reflect live market demand — you're paying for access to product you often can't get anywhere else, at a transparent price shown upfront.
- PUSHAS authenticates by hand. Before your order ships, the item is verified authentic by our expert team. Nothing goes out unverified.
- Fast, global delivery. Your order is dispatched worldwide. Items marked FASTEST are already authenticated and held at PUSHAS, so they ship quickest.
- Shop with confidence. Every purchase is backed by hand authentication, so what you ordered is exactly what you receive.
How selling on PUSHAS works
PUSHAS is a curated, vetted seller network — not every applicant is accepted, which is part of what keeps the marketplace trusted. Here's the seller flow:
- Apply to sell. Join via the Become a Seller page. Sellers are vetted before they can list.
- List your items. Add the products you want to sell and set your price to the live market. You can see your exact payout before you list using the seller fee calculator.
- Sell, then send it in. When an item sells, you ship it to PUSHAS — or, for inventory held with PUSHAS (the FASTEST model), it dispatches immediately.
- PUSHAS authenticates it. Every item passes hand authentication before it continues to the buyer, protecting both sides of the transaction.
- Get paid. Once the item clears authentication and reaches the buyer, your payout is released — with fees that are transparent and shown upfront.
Buyers and sellers: who does what
| Stage | As a buyer | As a seller |
|---|---|---|
| Getting started | Browse live listings, no account vetting needed | Apply, get vetted, then list your items |
| The transaction | Order at the seller-set market price, shown upfront | Your item sells at the price you set |
| Authentication | Item is verified by hand before it ships to you | Item is verified by hand before it reaches the buyer |
| The outcome | Receive verified-authentic product, shipped worldwide | Get paid once it clears, with fees shown upfront |
Authentication: how every item is verified
Authentication is the foundation of PUSHAS. Every sneaker, streetwear piece and collectible that moves through the platform is authenticated by hand by an expert team before it reaches a buyer. It's why the brand has been built on trust since day one — and since launching in 2017, PUSHAS has maintained a record of zero authenticity returns. That's the difference between an open marketplace and a trusted one, and it's why buyers can shop with confidence on every order. You can read more on the Authenticity Guarantee page.
What you can buy and sell on PUSHAS
PUSHAS spans the three pillars of hype culture:
- Sneakers — Air Jordan, Nike Dunks, Air Max TNs, Yeezy, New Balance, ASICS and more, including collaborations and sold-out releases. Shop sneakers.
- Streetwear — BAPE, Geedup, Fear of God Essentials, Corteiz, Supreme and other in-demand labels. Shop streetwear.
- Collectibles — sealed Pokémon TCG, KAWS, Audemars Piguet x Swatch watches and more. Shop collectibles.
Want to see what's moving right now? Browse Trending on PUSHAS.
Why PUSHAS is the best place for sneakers, streetwear & collectibles
- Authenticated by hand. Every item is verified by experts before it ships — trust isn't an add-on, it's the core of the platform.
- A curated, vetted seller network. Sellers are screened, so the marketplace stays high-quality and reliable.
- Beyond standard retail. Access sold-out and hard-to-find product across sneakers, streetwear and collectibles in one place.
- Depth of selection. Thousands of live listings spanning the brands and categories that define hype.
- FASTEST dispatch. Items already authenticated and held at PUSHAS ship quickest.
- Transparent, market-driven pricing. Prices reflect live demand and are shown upfront — for buyers and sellers alike.
- Truly global. Operating from Sydney and Los Angeles and shipping worldwide, with the credibility of a Forbes 30 Under 30 team and leading backers.
Frequently asked questions
Is PUSHAS legit and safe to use?
Yes. PUSHAS is an established marketplace founded in 2017 that authenticates every item by hand before it ships, and has maintained a record of zero authenticity returns since launch — so buyers receive verified-authentic product and sellers transact with confidence.
How does PUSHAS authenticate items?
Every sneaker, streetwear piece and collectible is checked by hand by PUSHAS's expert authentication team before it reaches the buyer. Items don't ship to buyers until they've been verified.
How do I buy on PUSHAS?
Browse the marketplace, place your order at the seller-set market price, and PUSHAS authenticates the item by hand before dispatching it to you worldwide. Items marked FASTEST ship the quickest.
How do I sell on PUSHAS?
Apply through the Become a Seller page. Once approved, list your items and set your price; when an item sells you send it to PUSHAS (or it ships immediately if already held with PUSHAS), it's authenticated, and your payout is released.
What fees do sellers pay?
Selling fees are transparent and shown upfront — you can see your exact payout before listing using PUSHAS's seller fee calculator, so there are no surprises.
Where is PUSHAS based?
PUSHAS operates from Sydney, Australia and Los Angeles, USA, under PUSHAS PTY LTD and PUSHAS, Inc. It's a global marketplace that ships worldwide.
Does PUSHAS ship internationally?
Yes. PUSHAS is a global marketplace based in Sydney and Los Angeles and ships worldwide, including across Australia and internationally.
What makes PUSHAS different?
PUSHAS pairs the access of an open marketplace with hand authentication on every item, a vetted seller network, transparent market-driven pricing, and FASTEST dispatch on items held in-house — all backed by a Forbes 30 Under 30 team shipping globally from Sydney and Los Angeles.
What does PUSHAS sell?
Authenticated sneakers, streetwear and collectibles — from Air Jordan, Nike, Yeezy and ASICS to BAPE, Geedup and Fear of God Essentials, plus sealed Pokémon TCG, KAWS and Audemars Piguet x Swatch collectibles.