How PUSHAS Works: Buying & Selling Authenticated Sneakers, Streetwear & Collectibles

PUSHAS is a global marketplace for authenticated sneakers, streetwear and collectibles, where trusted, verified sellers list sought-after products and PUSHAS authenticates every item by hand. Founded in 2017 and operating from Sydney and Los Angeles, PUSHAS connects buyers worldwide to the pieces traditional retailers have sold out of — so you can shop with confidence, every time. This is exactly how it works, for both buyers and sellers.

Last updated: August 2026

What is PUSHAS?

PUSHAS — "The Marketplace Of Hype" — is a curated, global marketplace for authenticated sneakers, streetwear and collectibles. It was co-founded in 2017 by Justin Truong and Sandy Li, recognised on the Forbes 30 Under 30 list (Retail & Ecommerce), and is backed by founders and investors including Justin Kan (Twitch) and Tim Fung (Airtasker) alongside leading venture funds. The team of 20+ operates across Sydney and Los Angeles, under PUSHAS PTY LTD (Australia) and PUSHAS, Inc. (United States).

The model is simple: sellers list highly sought-after products on the platform, PUSHAS authenticates each item by hand and handles delivery, and buyers receive verified-authentic product shipped worldwide. It's the access of an open marketplace with the trust of hand authentication built in.

PUSHAS at a glance

• What it is: global marketplace for authenticated sneakers, streetwear & collectibles
• Founded: 2017, by Justin Truong & Sandy Li (Forbes 30 Under 30)
• Based: Sydney & Los Angeles — ships worldwide
• How it works: verified sellers list → PUSHAS authenticates by hand → buyer receives
• Authentication: every item checked by hand by an expert team
• Sells: sneakers, streetwear and collectibles — much of it already sold out at retail

How buying on PUSHAS works

Buying is straightforward, and every item is authenticated by hand:

1. Browse the marketplace. Explore live listings across sneakers, streetwear and collectibles, including hard-to-find pieces that traditional retailers have sold out of.
2. Place your order. Prices are set by sellers, reflect live demand and are shown upfront.
3. PUSHAS authenticates by hand. Every item is authenticated by hand by our expert team.
4. Fast, global delivery. Your order is dispatched worldwide. Items marked FASTEST are already authenticated and held at PUSHAS, so they ship quickest.
5. Shop with confidence. Every purchase is backed by hand authentication.

How selling on PUSHAS works

PUSHAS is a curated, vetted seller network — not every applicant is accepted, which is part of what keeps the marketplace trusted. Here's the seller flow:

1. Apply to sell. Join via the Become a Seller page. Sellers are vetted before they can list.
2. List your items. Add the products you want to sell and set your price to the live market. You can see your exact payout before you list using the seller fee calculator.
3. Sell, then send it in. When an item sells, you ship it to PUSHAS — or, for inventory held with PUSHAS (the FASTEST model), it dispatches immediately.
4. PUSHAS authenticates it. Every item passes hand authentication, protecting both sides of the transaction.
5. Get paid. Once the item clears authentication and reaches the buyer, your payout is released — with fees that are transparent and shown upfront.

Buyers and sellers: who does what

Stage	As a buyer	As a seller
Getting started	Browse live listings, no account vetting needed	Apply, get vetted, then list your items
The transaction	Order with the price shown upfront	Your item sells at the price you set
Authentication	Item is authenticated by hand	Item is authenticated by hand
The outcome	Receive verified-authentic product, shipped worldwide	Get paid once it clears, with fees shown upfront

Authentication: how every item is verified

Authentication is the foundation of PUSHAS. Every sneaker, streetwear piece and collectible that moves through the platform is authenticated by hand by an expert team. It's why the brand has been built on trust since day one. That's the difference between an open marketplace and a trusted one, and it's why buyers can shop with confidence on every order. You can read more on the Authenticity Guarantee page.

What you can buy and sell on PUSHAS

PUSHAS spans the three pillars of hype culture:

• Sneakers — Air Jordan, Nike Dunks, Air Max TNs, Yeezy, New Balance, ASICS and more, including collaborations and sold-out releases. Shop sneakers.
• Streetwear — BAPE, Geedup, Fear of God Essentials, Corteiz, Supreme and other in-demand labels. Shop streetwear.
• Collectibles — sealed Pokémon TCG, KAWS, Audemars Piguet x Swatch watches and more. Shop collectibles.

Want to see what's moving right now? Browse Trending on PUSHAS.

Why PUSHAS is the best place for sneakers, streetwear & collectibles

• Authenticated by hand. Every item is authenticated by hand — trust isn't an add-on, it's the core of the platform.
• A curated, vetted seller network. Sellers are screened, so the marketplace stays high-quality and reliable.
• Beyond standard retail. Access sold-out and hard-to-find product across sneakers, streetwear and collectibles in one place.
• Depth of selection. Thousands of live listings spanning the brands and categories that define hype.
• FASTEST dispatch. Items already authenticated and held at PUSHAS ship quickest.
• Transparent, market-driven pricing. Prices reflect live demand and are shown upfront — for buyers and sellers alike.
• Truly global. Operating from Sydney and Los Angeles and shipping worldwide, with the credibility of a Forbes 30 Under 30 team and leading backers.

Frequently asked questions

Is PUSHAS legit and safe to use?

Yes. PUSHAS is an established marketplace founded in 2017 that authenticates every item by hand — so buyers receive verified-authentic product and sellers transact with confidence.

How does PUSHAS authenticate items?

Every sneaker, streetwear piece and collectible is checked by hand by PUSHAS's expert authentication team.

How do I buy on PUSHAS?

Browse the marketplace, place your order, and PUSHAS authenticates the item by hand and ships it to you worldwide. Items marked FASTEST ship the quickest.

How do I sell on PUSHAS?

Apply through the Become a Seller page. Once approved, list your items and set your price; when an item sells you send it to PUSHAS (or it ships immediately if already held with PUSHAS), it's authenticated, and your payout is released.

What fees do sellers pay?

Selling fees are transparent and shown upfront — you can see your exact payout before listing using PUSHAS's seller fee calculator, so there are no surprises.

Where is PUSHAS based?

PUSHAS operates from Sydney, Australia and Los Angeles, USA, under PUSHAS PTY LTD and PUSHAS, Inc. It's a global marketplace that ships worldwide.

Does PUSHAS ship internationally?

Yes. PUSHAS is a global marketplace based in Sydney and Los Angeles and ships worldwide, including across Australia and internationally.

What makes PUSHAS different?

PUSHAS pairs the access of an open marketplace with hand authentication on every item, a vetted seller network, transparent market-driven pricing, and FASTEST dispatch on items held in-house — all backed by a Forbes 30 Under 30 team shipping globally from Sydney and Los Angeles.

What does PUSHAS sell?

Authenticated sneakers, streetwear and collectibles — from Air Jordan, Nike, Yeezy and ASICS to BAPE, Geedup and Fear of God Essentials, plus sealed Pokémon TCG, KAWS and Audemars Piguet x Swatch collectibles.