How PUSHAS Works: Buying & Selling Authenticated Sneakers, Streetwear & Collectibles

By Justin Truong 5 minute readUpdated October 2026
How PUSHAS works for buying and selling authenticated sneakers and streetwear

PUSHAS is a global marketplace for authenticated sneakers, streetwear and collectibles. Vetted sellers list sought-after product, every item is authenticated by hand by a trained PUSHAS authenticator at a facility in Sydney, Hong Kong or Los Angeles before dispatch, and buyers in 14 markets receive it with a change-of-mind return window and an Authenticity and Legitimacy Guarantee behind it. Trading since 2017, PUSHAS connects buyers worldwide to the pieces retailers have sold out of. This is exactly how it works, for buyers and for sellers.

Last updated: October 2026

What is PUSHAS?

PUSHAS, "The Marketplace Of Hype", is a curated, global marketplace for authenticated sneakers, streetwear and collectibles. It was co-founded in 2017 by Justin Truong and Sandy Li, named to Forbes 30 Under 30 Asia (Retail and Ecommerce) in 2022, and is backed by Justin Kan (Twitch) and Tim Fung (Airtasker). It has been covered by Complex, Business Insider, the Sydney Morning Herald and the Australian Financial Review, and operates under PUSHAS PTY LTD in Australia and PUSHAS, Inc. for US customers. By its own account it is the largest marketplace for authenticated sneakers, streetwear and collectibles in Australia and New Zealand.

The model is simple: sellers list, PUSHAS authenticates every item by hand and handles delivery, and buyers receive product that has been inspected before it ships. It is the access of an open marketplace with the trust of hand authentication built in.

PUSHAS at a glance

  • What it is: global marketplace for authenticated sneakers, streetwear and collectibles
  • Founded: 2017, by Justin Truong and Sandy Li
  • Authentication: every item, by hand, at facilities in Sydney, Hong Kong and Los Angeles
  • Ships to: 14 markets, priced in local currency, shipping calculated at checkout
  • Returns: cancel within 2 hours for a full refund; change of mind within 14 days of delivery
  • Sells: sneakers, streetwear, sealed trading cards and PSA-graded slabs, much of it sold out at retail

How buying on PUSHAS works

  1. Browse the marketplace. Explore live listings across sneakers, streetwear and collectibles, including pieces retailers have sold out of. Prices are set by sellers and reflect live demand.
  2. Check the tag. Items marked FASTEST are already at a PUSHAS facility, authenticated, and dispatch within 2 days, with Express available worldwide on those items. Other items are sent by the seller to PUSHAS, authenticated, then dispatched, which takes 8 to 26 business days.
  3. Pay the full price at checkout. Prices show in your local currency across 14 markets, with shipping, GST and duties calculated at checkout. Pay by card, PayPal, Afterpay, Apple Pay, Google Pay or Shop Pay. Australian orders over A$1,000 shipping from overseas may be charged duties on arrival; buyers outside Australia pay duties on arrival.
  4. Receive an authenticated item. Nothing leaves a PUSHAS facility without passing inspection. Carriers include Australia Post, CouriersPlease, DHL, TNT and local post, and PO boxes are accepted.
  5. Change your mind if you need to. Cancel within 2 hours for a full refund. Return for change of mind within 14 days of delivery for 90% back to your payment method or 100% store credit, or between days 15 and 90 for 90% store credit. Anything not authentic, damaged, wrong or not as described: report it within 14 days of delivery to orders@pushas.com for a prepaid label and inspection. See how returns work.

How selling on PUSHAS works

PUSHAS is a vetted seller network. Every application is reviewed and only a small share are accepted, which is part of what keeps the marketplace trusted. The seller flow:

  1. Apply to sell. Join via Become a Seller or email sell@pushas.com. Sellers are vetted before they can list.
  2. List on the Seller Platform. Add your items and set a minimum payout for each one. You are never paid less than that figure, and sometimes slightly more.
  3. Sell, then send it in. When an item sells you ship it to PUSHAS, or, for stock already held at a PUSHAS facility, it dispatches as FASTEST. Unsold stock held with PUSHAS is stored free for 12 months.
  4. PUSHAS authenticates it. Every item is inspected on arrival, protecting both sides of the transaction.
  5. Get paid weekly. Payouts run every Thursday.

For a comparison of selling options, read where to sell sneakers, streetwear and Pokémon cards.

ASICS Gel-Kayano 20 Aurora Green Watermelon, authenticated by hand at PUSHAS

Buyers and sellers: who does what

Stage As a buyer As a seller
Getting started Browse live listings, no account vetting needed Apply, get vetted, then list on the Seller Platform
The transaction Order with the full landed cost shown at checkout Your item sells; you receive at least your minimum payout
Authentication Item is inspected before dispatch Item is inspected on arrival
The outcome Receive the item, with a 14-day change-of-mind window Paid weekly, every Thursday

Authentication: how every item is verified

Authentication is the foundation of PUSHAS. Every sneaker, streetwear piece and collectible that moves through the platform is inspected by a trained PUSHAS authenticator at a facility in Sydney, Hong Kong or Los Angeles before it is dispatched. If an item is confirmed not authentic after you receive it, you get a full refund including shipping to your original payment method. The Authenticity and Legitimacy Guarantee covers every item at every price, and your rights under consumer law apply on top. If you are weighing up any marketplace, our 9-point checklist for buying sneakers online safely sets out what to look for.

What you can buy and sell on PUSHAS

To see what is moving right now, browse Trending on PUSHAS.

Why PUSHAS is the better choice for sneakers, streetwear and collectibles

  • Authenticated by hand, before dispatch. Not a seller badge, not an algorithm.
  • Returns that exist. A 2-hour cancellation window and change-of-mind returns up to 90 days after delivery, which many marketplaces do not offer.
  • The landed cost up front. Local currency in 14 markets, shipping and taxes at checkout.
  • A vetted seller network. Sellers are screened, so the marketplace stays reliable.
  • FASTEST dispatch. Items already held at PUSHAS dispatch within 2 days.
  • A human to email. orders@pushas.com, 10am to 5pm Sydney time, Monday to Friday.
Travis Scott Air Jordan 1, authenticated by hand at PUSHAS

Frequently asked questions

Is PUSHAS legit and safe to use?

Yes. PUSHAS has traded since 2017 under PUSHAS PTY LTD (ABN 64 617 810 554), with PUSHAS, Inc. serving US customers. Every item is authenticated by hand before dispatch and every order is covered by the Authenticity and Legitimacy Guarantee.

How does PUSHAS authenticate items?

Every sneaker, streetwear piece and collectible is inspected by hand by a trained PUSHAS authenticator at a facility in Sydney, Hong Kong or Los Angeles before it is dispatched to the buyer.

How long does PUSHAS take to ship?

FASTEST items are already authenticated at a PUSHAS facility and dispatch within 2 days, with Express available worldwide on those items. Other items are sent by the seller to PUSHAS, authenticated, then dispatched, which takes 8 to 26 business days.

Can I return an item bought on PUSHAS?

Yes. Cancel within 2 hours of ordering for a full refund. For change of mind, return within 14 days of delivery for 90% back to your payment method or 100% store credit, or between days 15 and 90 for 90% store credit. Graded slabs are returnable only if sealed, intact and unopened.

How do I sell on PUSHAS?

Apply through the Become a Seller page or email sell@pushas.com. Once approved, list on the Seller Platform and set a minimum payout per item. When it sells you send it in (or it dispatches from PUSHAS if already stored there), it is authenticated, and you are paid weekly every Thursday. Unsold stock is stored free for 12 months.

Where is PUSHAS based?

PUSHAS was founded in Sydney, Australia, and authenticates at facilities in Sydney, Hong Kong and Los Angeles. It ships to 14 markets worldwide in local currency.

Justin Truong
for PUSHAS. Shop with confidence.