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Stories from The Marketplace Of Hype. The drops, the pieces and the culture behind them.

Where to buy ASICS you can trust: sold-out Gel-Kayano 14s, hand authentication on every pair and change-of-mind returns.
Seven ASICS Gel-1130 colourways ranked on design and search interest, from ‘White Storm Cloud’ to ‘Black Cream’.
Seven ASICS Gel-NYC colourways ranked, from white and green to tonal dark grey and cream pink.
Black upper, orange-red shark teeth and a translucent glow-in-the-dark outsole: the Air Jordan 5 Halloween up close.
Black mesh, silver overlays, grey toggle laces and a sand midsole: the details that set the Gel-Kahana TR V2 'Black Silver' apart.
Two ASICS stability shoes, two foams, two guidance systems: the GT-2000 14 and Gel-Kayano 32 compared spec by spec.
Two generations of the ASICS GT-2000 side by side: new foam and a forefoot pod on the 14.
A tonal black take on the ASICS GT-2000 14, built around FF BLAST MAX cushioning and the 3D GUIDANCE SYSTEM.
Grey-and-white camouflage, blue accents and arrow panels: the low-cut adidas AE 3 'Snow Camo' up close.
PACE's textured, tonal take on the ASICS Gel-Kayano 12.1, finished with red at the heel.
The aqua-blue Kobe 10 launch colourway returns as a Low Protro, with a black Swoosh, red lining and a translucent outsole.
A slip-on mule or a laced sneaker on the same 22-node sensory sole: how the Nike Mind 001 and Mind 002 differ in design and styling.
Nike P-6000 or ASICS Gel-1130: a Pegasus-derived runner and an ASICS stability shoe, compared on lineage, materials and styling.
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