Corteiz (also known as CRTZ) isn't just reshaping streetwear; it's capturing the spirit of a generation. With a foundation rooted in the streets of West London, the brand has become synonymous with rebellion and authenticity, carving out a unique niche in a market crowded with giants like Stüssy, Supreme, and BAPE.
Origins and Philosophy
Launched in 2017 by Clint, a visionary with a background as a music A&R and a member of the creative group Apex, Corteiz began as an antithesis to the commercialized streetwear landscape. It quickly distinguished itself with a rebellious ethos and a community-first approach, symbolized by its iconic Alcatraz logo. This emblem of resistance has become a rallying point for those who stand against the status quo, embedding the brand deeply in the cultural fabric of its followers.
Engaging and Unpredictable Events
Corteiz has captivated the Gen-Z demographic through exciting and unpredictable release strategies. Unlike traditional brands that operate fixed retail and online stores, Corteiz utilizes a password-protected site for product drops, enhancing the allure of exclusivity. This approach is exemplified in events like the “Da Great Bolo Exchange” where participants traded in their winter jackets for a new Corteiz piece, with the donated jackets benefiting St. Laurence’s Larder. Similarly, the “99p Market Stall” event offered cargos for just 99 pence, creating a frenzy that solidified the brand's cult status.
Cultural and Social Impact
Beyond its commercial success, Corteiz has used its platform for social impact and cultural expression. The brand's recent collaboration with Nike, featuring city-exclusive colorways in Paris, New York, and London, saw overwhelming enthusiasm, demonstrating its global appeal and influence. The brand has also been a beacon of creativity, collaborating with some of London’s top creatives like Slawn and Gabriel Moses, further cementing its role as a cultivator of local talent.
Corteiz on PUSHAS: Authenticity at Your Fingertips
Now available on PUSHAS, Australia's premier sneaker and streetwear marketplace, Corteiz offers an opportunity for Australian enthusiasts to engage with a brand that is as genuine as it is revolutionary. Each piece from Corteiz sold on PUSHAS is verified for authenticity, ensuring that the community not only wears a brand but embraces a movement.
Slogan and Mission
Embracing the slogan “Corteiz Rules The World,” the brand continues to influence with its unique product activations and commitment to cultural integrity. At a time when traditional streetwear faces challenges and critiques, Corteiz stands out as a potential leader of the next streetwear revolution, embodying a manifesto that resonates deeply with a new era of fashion consumers.
Discover the raw energy and authenticity of Corteiz exclusively at PUSHAS, where every item is a testament to the brand’s commitment to challenging norms and celebrating individuality.
