Edition 10.2026

Nigo

Stories from The Marketplace Of Hype. The drops, the pieces and the culture behind them.

BAPE ABC Camo Shark Tee with blue shark face print
Cover story  ·  15 July

BAPE: The Story Behind A Bathing Ape, Streetwear's Original Hype Machine

A Bathing Ape (BAPE) was founded in 1993 by Nigo in Tokyo's Ura-Harajuku. The story behind ABC Camo, the Shark Hoodie and the BAPE STA, at PUSHAS.

4 minute read Read the story

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