Most Popular Air Jordans Sold In 2023 (So Far)

Air Jordans have cemented their place as a timeless icon in the sneaker community, with each passing year heralding fresh and exhilarating releases.

The popularity of Air Jordans in 2023 seemed to be shaped less by "hype" and more by a variety of nuanced factors, including design, accessibility, regional preferences, and cultural trends. While the most hyped releases may generate a lot of buzz, the most popular sneakers are often those that can be worn every day and match with any fit.

As the sneaker industry continues to evolve, we can expect the Air Jordan brand to adapt and innovate to meet the changing tastes and preferences of sneakerheads just as they have done this year so far.

The most popular Air Jordans sold on PUSHAS in 2023 so far may surprise you.

Top Sold Jordans In 2023 (So Far)

Air Jordan 1 Low 'Vintage Stealth Grey' (2022)

The Air Jordan 1 Low 'Vintage Stealth Grey' may not have been the most hyped release of 2022, but it's definitely one of the most popular Air Jordans of 2023. The clean and versatile design makes it a great option for anyone looking for a sneaker that can match with any outfit.

Air Jordan 4 'Midnight Navy' (2022)

The Air Jordan 4 'Midnight Navy' was released in 2022, but it's still a popular sneaker in 2023. The crisp white is complemented with midnight blue detailing and cement accents, making it a great choice for anyone who wants a clean and classic look. The Air Jordan 4's iconic silhouette and comfortable fit make it a fan favorite.

Air Jordan 1 Mid Coconut Milk W (2021)

The Air Jordan 1 Mid Coconut Milk W was released in 2021, but it's still a popular sneaker in 2023. The off-white colorway gives it a feminine and soft touch, and these Jordans are durable and comfortable. This sneaker is perfect for anyone who wants a versatile sneaker that can match with any outfit.

Air Jordan 1 Low SE 'Reverse Ice Blue' W (2022)

The Air Jordan 1 Low SE 'Reverse Ice Blue' W is a unique and eye-catching sneaker that has been popular in 2023. The light blue upper is complemented with white detailing and Swoosh logo, giving it a fresh and modern look. This sneaker is perfect for anyone who wants a statement piece for their sneaker collection.

Air Jordan 3 'White Cement Re-imagined' (2023)

The Air Jordan 3 'White Cement Re-imagined' was highly anticipated in 2023, and it did not disappoint. The white and off-white combination is clean and modern, and the elephant print detailing on the heel and toe box adds a classic touch. The Air Jordan 3's comfortable fit and unique design make it a great addition to any sneaker collection.

Air Jordan 1 Low 'Mocha' (2021)

The Air Jordan 1 Low 'Mocha' is a popular sneaker in Australia, with its unique brown colorway and black accents. The high-quality suede upper and comfortable fit make it a great sneaker for everyday wear, and the unique colorway adds a touch of personality to any outfit.

Air Jordan Low 1 SE 'Concord' (2023)

The Air Jordan Low 1 SE 'Concord' has been a popular sneaker in Australia in 2023, with its clean white and black colorway and patent leather accents. The Concord colorway has been a fan favorite since its debut in 1995, and the low-cut version adds a modern twist to a classic sneaker.

Does Hype Sell?

When it comes to the most popular Air Jordans of 2023, it's important to note that the most hyped releases aren't necessarily the most sold. While collaborations and limited edition releases generate a lot of buzz in the sneaker community, the most popular Air Jordans are often more accessible and affordable.

Sneakers like the Air Jordan 1 Low 'Vintage Stealth Grey' and Air Jordan 4 'Midnight Navy' may not have had as much hype as some other releases, but their classic and versatile design has made them popular choices for many sneakerheads.

Other Factors Affecting Sales

In fact, versatility seems to be a key factor in the popularity of many Air Jordans. Sneakers like the Air Jordan 1 Mid Coconut Milk W and Air Jordan 1 Low 'Bred Toe' can be dressed up or down and match with a variety of outfits. Hype doesn't necessarily equal sales volume, and it's important to remember that a sneaker's popularity is often influenced by factors beyond its rarity or collaboration.

It's also interesting to note that sneaker tastes can vary by region. Australian sneakerheads, for example, seem to have a particular fondness for the Air Jordan 1 Low 'Mocha'. This unique brown colorway may not have been as popular in other regions, but it has become a fan favorite in Australia.

Rise of the Female Sneakerhead

One trend that we've seen in recent years is the rise of women's exclusives and extended sizing. The Air Jordan 1 Mid Coconut Milk W and Air Jordan 1 Low SE 'Reverse Ice Blue' W are examples of sneakers that were released exclusively in women's sizes. These sneakers have proven to be popular among female sneakerheads and have helped to expand the Air Jordan brand's appeal beyond its traditional male audience.

Conclusion

While many sneakerheads are drawn to the most hyped and rare releases, the most popular Air Jordans sold in 2023 so far are not the obvious releases.

Rather than being limited-edition collaborations, they are often versatile and accessible sneakers that can be worn with a variety of fits that look insanely good. This speaks to the enduring appeal of Air Jordans - they're not just collector's items, but shoes that can be enjoyed and worn every day.

The Air Jordan brand has continued to release new and exciting sneakers each year, and sneakerheads around the world will undoubtedly continue to add to their collections.

Which Jordans are your favourite this year?