Collection: THE MONSTERS LABUBU

Discover authentic THE MONSTERS LABUBU collectibles at Australia's premier sneaker, streetwear, and collectibles marketplace. As your trusted source for THE MONSTERS LABUBU blind boxes and figurines, PUSHAS offers the largest selection in Australia, featuring exclusive releases and fan-favorite designs. From classic LABUBU to artistic collaborations, we authenticate every piece to ensure a genuine collecting experience.

The Monsters Labubu Collection

Step into a enchanting world of Nordic-inspired creatures with The Monsters Labubu collection, born from the imaginative mind of artist Kasing Lung. First introduced through a trilogy of picture books in 2015, this magical series brings to life a cast of captivating characters led by the loveable LABUBU.

Meet LABUBU

At the heart of The Monsters collection is LABUBU, an endearing creature characterized by distinctive pointed ears and playfully serrated teeth. Despite his mischievous appearance, LABUBU embodies a pure and helpful spirit, though his well-intentioned actions often lead to amusing misadventures. This charming contradiction has made LABUBU a beloved figure among collectors worldwide.

What Is A Labubu? What Is The Story Behind Labubu?

Labubu first emerged in 2015 as part of Kasing Lung's innovative "The Monsters" story series, a unique collection deeply rooted in Nordic mythology. The character was conceived as part of a broader "monster tribe" that includes quirky companions like Zimomo, Tycoco, Spooky, and Pato. Lung, a Hong Kong-based designer, has been a pivotal figure in the designer toy movement, with POP MART serving as the primary platform for his creative expressions.

The origins of Labubu are particularly fascinating due to its intricate design philosophy. Each character in the tribe is meticulously crafted to represent specific emotional states, with Labubu specifically characterized by its tailless design - a deliberate artistic choice that symbolizes vulnerability and simplicity. The character's aesthetic draws from a unique blend of Japanese kawaii culture, Nordic mythological storytelling, and contemporary minimalist design principles.

By 2019, Labubu had transcended its initial collector's niche, becoming a global phenomenon amplified by social media and celebrity endorsements. The global blind box market, valued at approximately $2.8 billion in 2020, saw significant growth partly due to characters like Labubu that offer more than just a toy - they provide a storytelling experience. POP MART, founded in 2010, played a crucial role in this expansion, creating a global platform for artists like Lung to showcase their creative visions.

The character gained massive international traction through key marketing strategies, including limited edition releases and strategic collaborations. When Blackpink's Lisa publicly shared her collection in 2022, Labubu's popularity skyrocketed, introducing the character to millions of global fans. This moment marked a significant turning point, transforming Labubu from a niche collectible to a global cultural icon.