Collection: Air Jordans

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Air Jordan shoes, also known as Air Jordans, have gained popularity through basketball culture and sneaker enthusiasts worldwide. The Air Jordan line has become an iconic symbol in the sneaker community, and each model showcases unique design elements that make them instantly recognisable. From the sleek silhouette to the iconic Jumpman logo, Air Jordan shoes have become a symbol of style and athleticism.

The Air Jordan shoes feature innovative technologies, such as responsive cushioning and advanced traction, to enhance performance on the basketball court. Whether it's the iconic Air Jordan 1 or the latest iteration, each pair is crafted with attention to detail and quality materials, ensuring both comfort and durability.

Air Jordan shoes have become a staple in sneaker culture, worn by athletes, fashion enthusiasts, and collectors alike. The Air Jordan line continues to push boundaries with new colorways, collaborations, and limited editions, making each release highly anticipated by fans around the world.

The most popular Air Jordan shoes include Air Jordan 1 (including Jordan 1 Lows, Jordan 1 Mids and Jordan 1 Highs), Air Jordan 4 and Air Jordan 11.

Nike owned Jordan shoes are seeing a new generation of sneakerheads starting to flock to the Jordan silhouette and its Wings logo. Air Jordans are having a renaissance period as one of the most popular sneakers in 2023.

Air Jordans FAQs

What is the Air Jordan Brand?

The Air Jordan brand by Nike and Michael Jordan is one of the most iconic collaborations which has graced sneaker culture since launching the classic Air Jordan 1 in 1985. 

The Jordan brand is owned by Nike but operates as a standalone brand. The Jordan Brand started with a line of basketball sneakers and has since expanded to apparel and other athletic wear.

The Air Jordan sneakers are not just footwear; they're a cultural phenomenon. They've been embraced by sports, fashion, music, and pop culture, transcending their initial purpose as basketball shoes. Sneaker enthusiasts, collectors, and even casual consumers alike desire these sneakers for their innovative design, comfort, and the cultural significance they hold.

What is the history of Air Jordans?

The history of the Air Jordan brand is deeply intertwined with the career of its namesake, the legendary basketball player Michael Jordan, and his journey from a promising rookie to an indisputable icon of the sport. It's a history that's rich in innovation, bold moves, controversy, and, ultimately, an enduring influence on sport, fashion, and culture.

In 1984, a year after he was drafted into the NBA, Michael Jordan inked a groundbreaking deal with Nike. At the time, Nike was a company primarily associated with track and field shoes, not basketball. However, this daring partnership would not only revolutionize Nike's standing in the sneaker industry but also lead to the creation of one of the most iconic sneaker lines in history - the Air Jordan.

The first Air Jordan, the Air Jordan I, debuted in 1985, engineered by designer Peter Moore. This sneaker was an audacious departure from conventional basketball shoe aesthetics, boasting a high-top design and bold, non-traditional colors - primarily the black and red "Banned" colorway, which flouted the NBA's uniform policy that required shoes to have at least 51% white. Jordan was repeatedly fined for wearing these, but Nike smartly turned this controversy into a marketing strategy, increasing the shoe's desirability among consumers.

Building on the success of the Air Jordan I, subsequent models kept pushing the boundaries of sneaker design and technology. With the arrival of the Air Jordan III in 1988, designed by Tinker Hatfield, the brand saw a revolution in style and functionality. The shoe introduced the world to the now-iconic Jumpman logo and featured visible air cushioning in the heel, blending performance technology with luxury elements, like the groundbreaking use of elephant print on the upper.

As Michael Jordan's star continued to rise in the 1990s, so too did the appeal of his signature shoe line. Each new model added to the Air Jordan legacy, reflecting both the evolution of sneaker technology and the influences of broader cultural trends. Notable among these was the Air Jordan XI, which made a bold statement with its patent leather design - a first for a basketball shoe - signifying that sneakers could be both performance sportswear and high fashion.

In 1997, the Air Jordan line was spun off into its own sub-brand under Nike, named the Jordan Brand. This move allowed for expansion beyond basketball shoes into a full line of sportswear. The brand also started signing other athletes across different sports, extending its influence beyond the realms of basketball and contributing to its global appeal.

Over the years, the cultural impact of Air Jordans extended far beyond the basketball court. The sneakers were adopted by hip-hop culture, frequently mentioned in song lyrics, and worn by artists, underscoring their relevance in music and fashion. They became more than just sneakers; they were coveted items that symbolized status, style, and allegiance to the culture.

Fast forward to the present, the demand for Air Jordans remains high. With frequent retro releases tapping into nostalgic appeal, and collaborations with high-fashion labels, artists, and designers, the Air Jordan brand continues to captivate new generations. The brand's commitment to innovation, style, and preserving its rich heritage has kept Air Jordans at the forefront of the sneaker industry, making it one of the most respected and influential sneaker brands in the world. This remarkable history underscores the legacy of Air Jordan - a legacy of disruptive design, transcendent performance, and cultural resonance.

Why are Air Jordans so popular?

Air Jordans' popularity can be attributed to an intricate tapestry of innovation, cultural resonance, and a legendary namesake. These iconic shoes, much like the basketball superstar they're named after, have captured the imagination of millions around the globe, cementing their place in the annals of both sporting and popular culture.

At the heart of the Air Jordan appeal is its connection to Michael Jordan himself. Arguably the greatest basketball player of all time, Jordan's on-court exploits resonated deeply with fans and athletes alike. His winning mentality, unmatched skills, and charismatic persona captivated fans, and the Air Jordans became a tangible extension of this aura. Owning a pair of Jordans became synonymous with owning a piece of the Michael Jordan magic.

Beyond their eponymous star, the sneakers stood out because they broke the mould of what a basketball shoe could be. Nike's daring designs, eye-catching colourways, and innovative technology contributed to making each Air Jordan release an event. Features like visible Air cushioning units, patent leather uppers, and the iconic "Jumpman" logo were both functional for athletes and attractive to style-conscious consumers. Each iteration was not only a leap forward in footwear technology but also a fresh and distinctive style statement.

Culturally, Air Jordans transcended the realm of sports to gain a firm foothold in popular culture, particularly in music and fashion. The sneakers have been lyrically name-dropped in numerous hip-hop tracks, and seen on the feet of music icons, further elevating their street cred. Notable artists like Dave and Fredo, among others, have publicly expressed their affinity for the Jordans, particularly the Air Jordan 4s. Their endorsements have amplified the sneakers' popularity, underscoring their relevance in the music scene and enhancing their cultural cachet.

Furthermore, the brand's strategic collaborations with renowned designers, artists, and high-fashion labels have elevated Air Jordans to the status of high-fashion and collectable art. Limited-edition releases and exclusive collaborations spark a fervour among consumers, creating an aura of exclusivity around the sneakers. This 'hype' further fuels demand, turning each release into a must-have item for both sneakerheads and fashion-forward consumers alike.

Lastly, the success of the Air Jordan brand can also be attributed to the powerful narratives woven into each shoe release. Each model tells a story, often tied to a moment in Jordan's illustrious career, making them compelling for fans and collectors.

In summary, the Air Jordan brand's blend of superior performance technology, daring design, cultural connection, and its association with a sports legend has made it more than just a sneaker. It's a cultural symbol, a fashion statement, and a piece of sporting history, all rolled into one. This multifaceted appeal is what makes Air Jordans not just popular, but an enduring phenomenon.

What are the most popular Air Jordans?

The enduring allure of Air Jordans has led to numerous models and iterations over the years. However, certain styles have emerged as the most popular, standing the test of time, and continuing to hold sway over fans, sneakerheads, and the culture at large. The most coveted among these are models that blend innovative design, performance technology, and a compelling backstory.

Arguably, the Air Jordan 1 is the most popular of the lot, given its iconic status and historical significance. It was the very first model released under the Air Jordan moniker back in 1985 and was instantly a game-changer. Its bold black and red colorway famously defied the NBA's uniform policy, earning it the nickname "Banned". This audacious move solidified its place in sneaker history and popularized it among fans and sneaker enthusiasts alike. Today, its variants such as the Air Jordan 1 'Royal' and 'Chicago' continue to be some of the most sought-after sneakers in the world.

Next, the Air Jordan 3 stands out for its groundbreaking design and technological advances. Tinker Hatfield, the legendary Nike designer, introduced the first-ever visible air unit in a basketball shoe and the iconic "Jumpman" logo with this model. Moreover, it is associated with Jordan's MVP season and Slam Dunk Contest win in 1988, making it a piece of sporting history.

The Air Jordan 4, particularly loved by notable rappers like Dave and Fredo, is another standout model in the line. With its distinctive mesh side panels and supportive "over-molded" mesh, it was designed for performance but gained a reputation for style. The classic "Bred" and "White Cement" colorways are particularly cherished in sneaker culture.

Finally, the Air Jordan 11, recognized for its patent leather shine, is often seen as the epitome of Jordan Brand design. Released during the 1995-96 "Perfect Season", it represents Jordan's return to glory after his first retirement. Its "Concord" and "Bred" colorways are highly coveted among Jordan enthusiasts.

Each of these models encapsulates a moment in Michael Jordan's career, a breakthrough in sneaker design, or both. Their stories, combined with their aesthetic and performance qualities, are what make them some of the most popular Air Jordans ever released.

Why do Air Jordan sneakers sell for above Retail Price?

Air Jordans consistently selling above retail price is a fascinating phenomenon rooted in a sophisticated blend of supply and demand dynamics, brand prestige, cultural relevance, and consumer psychology. It isn't merely about the shoes; it's about what the shoes represent and the fervor around each release.

Firstly, the Air Jordan brand has built an exceptional reputation since its inception, tied intrinsically to the legendary basketball player Michael Jordan. This star power, combined with innovative design and superior quality, creates high intrinsic value. Owning a pair of Air Jordans is not just a fashion statement, but also a cultural symbol that connects the wearer to the legacy of one of the greatest athletes of all time.

The intricate relationship between supply and demand further elevates the value of Air Jordans. Nike, the parent company of the Jordan brand, has long implemented a strategy of scarcity, releasing limited quantities of each new model. This scarcity creates a sense of urgency and exclusivity, prompting fans and collectors to pay a premium for the shoes upon their release. These limited drops ensure that demand constantly outstrips supply, causing prices to skyrocket in the resale market.

Furthermore, the Jordan brand has cultivated significant hype around each release. Stories related to the shoes, be it Michael Jordan's on-court exploits or the design inspiration, are carefully crafted and marketed, adding an emotional value to each pair. The anticipation and hype can lead consumers to value the sneakers even more highly, contributing to higher prices in the aftermarket.

Therefore, while the price tag on Air Jordans may seem high compared to other sneakers, it's essential to consider the cultural significance, historical legacy, marketing strategy, and supply-and-demand economics that feed into this valuation. Each pair is special and therefore will be treated by sneakerheads as such.

Do Air Jordans run big or small?

Air Jordans in general run true to size. They can fit slightly tight if you have wider feet.

In terms of length, you should buy the size you usually wear in Nike shoes.

Check out our Air Jordan Size guide to find your perfect fit.

Where To Buy Air Jordan Sneakers In Australia?

At PUSHAS, we pride ourselves on carrying the latest and greatest Air Jordans. Our inventory is constantly updated to ensure that we have the newest Air Jordan releases in stock.

Jordan 4s or Jordan 1s? Air Jordans we got more than one! PUSHAS is the largest stockists of Air Jordans in Australia so you can get any Jordan sneaker you're looking for.

We are dedicated to bringing you the latest and greatest styles, with a commitment to authenticity and customer satisfaction.

Buy your authentic Air Jordans in Australia from PUSHAS today.