Collection: ESSENTIALS Hoodie & Apparel

Contents

1. History of ESSENTIALS Hoodie & Apparel
2. How ESSENTIALS Hoodies & Apparel fit
3. Why ESSENTIALS Hoodies & Apparel are so popular
4. Popular ESSENTIALS Hoodie & Apparel colourways
5. Where to buy ESSENTIALS Hoodies & Apparel in Australia

History of ESSENTIALS Hoodies & Apparel by Fear of God

ESSENTIALS, a sub-brand of Fear of God, has etched its name into the fabric of streetwear. But what's the story behind this phenomenally successful brand? Let's dive into the history of ESSENTIALS, weaving a narrative stitched together with high fashion, streetwear, and the visionary Jerry Lorenzo.

Jerry Lorenzo, the mastermind behind Fear of God, launched the high-end streetwear brand in 2013. He brought a refreshing perspective to the world of fashion, combining elements of grunge, hip-hop, and high-fashion, inspired by his LA upbringing. Lorenzo’s unique aesthetic immediately captured the attention of fashion enthusiasts, and Fear of God quickly became a name to reckon with in the world of high-end streetwear.

However, Lorenzo understood that the high price points of Fear of God pieces might alienate a segment of the streetwear community. His solution? ESSENTIALS - a sub-brand launched in 2018. Originally called "F.O.G. - Fear of God ESSENTIALS," it was envisioned as a line that would make Fear of God's aesthetic accessible to a broader audience. The name "ESSENTIALS" perfectly encapsulates Lorenzo's vision for the brand: simple, versatile pieces that form the foundation of any wardrobe.

ESSENTIALS gained popularity rapidly. The minimalist design, quality materials, and more affordable price points appealed to a wide audience. The brand's signature boxy tees, fleece hoodies, and sweatpants became a staple in streetwear wardrobes worldwide. ESSENTIALS positioned itself as a go-to brand for laid-back, stylish comfort.

In 2020, ESSENTIALS went through a rebranding, simplifying its name from "F.O.G. - Fear of God ESSENTIALS" to just "ESSENTIALS". The newly streamlined brand name mirrored its philosophy of simplicity and necessity, with a focus on minimalistic, logo-centric designs.

Today, ESSENTIALS is more than just a line of basic pieces. It's an embodiment of timeless, unpretentious style. Whether it's the classic ESSENTIALS hoodies or the understated t-shirts, the brand's designs have an effortless cool factor. As a testament to its broad appeal, ESSENTIALS has attracted a diverse fanbase that ranges from streetwear enthusiasts to high-profile celebrities.

While the roots of ESSENTIALS are steeped in high-end fashion, the brand's journey is an ode to the power of simplicity and accessibility in the world of streetwear. It's a testament to Lorenzo's foresight and ability to recognize the growing need for premium, yet approachable fashion - indeed, the very 'essentials' of any wardrobe. As we look towards the future, the trajectory of ESSENTIALS' growth suggests a bright path ahead, promising more minimalist, high-quality pieces that continue to shape the world of streetwear.

How do ESSENTIALS Hoodies & Apparel fit?

To understand the fit of ESSENTIALS, we first need to delve into Jerry Lorenzo's design ethos. Lorenzo is known for his preference for oversized, relaxed silhouettes. He believes in creating pieces that encourage individual expression while also offering a comfortable fit. This perspective is evident in ESSENTIALS' sizing, which leans towards the larger, more relaxed side.

ESSENTIALS hoodies and sweatshirts are characterized by their roomy, oversized fit. The shoulders drop down, and the sleeves have a generous length, adding to the relaxed aesthetic. The torso is also quite roomy, allowing for easy layering or an effortlessly casual look when worn alone.

If you prefer a more fitted look, you might want to consider sizing down. However, remember that the oversized look is part of the ESSENTIALS signature style. If you're usually a medium in other brands, a medium in ESSENTIALS will give you that sought-after oversized look without appearing too baggy.

ESSENTIALS T-shirts follow the same sizing approach. They have a boxier cut compared to standard t-shirts, especially around the shoulders and torso. This fit not only enhances comfort but also adds a unique flair to your outfit. If you're in between sizes, consider the larger size for a truly relaxed fit or the smaller size for a slightly more tailored appearance.

The relaxed fit extends to ESSENTIALS' sweatpants and shorts, which are designed to sit comfortably on the waist while offering ample room around the thigh area. The pants taper towards the ankles, providing a neat yet relaxed fit. To get the best fit, focus on your usual waist size, and the brand's typical relaxed cut will take care of the rest.

In conclusion, ESSENTIALS is all about comfort and style, encapsulated in its oversized, relaxed fit. Understanding this fit is crucial to making the most of your ESSENTIALS pieces and truly appreciating Jerry Lorenzo's design philosophy. Remember, fashion is all about personal expression, so embrace the unique fit of ESSENTIALS and make it your own.

You can check out our ESSENTIALS size guide here.

Why are ESSENTIALS Hoodies & Apparel so popular?

At the core of ESSENTIALS' appeal is the brand's unique design philosophy. Conceived by Jerry Lorenzo, the mastermind behind Fear of God, ESSENTIALS aims to offer high-quality, timeless staples that transcend trends. The line capitalizes on minimalistic designs, prioritizing comfort, quality, and versatility. This ethos resonates with today's consumers, who increasingly value sustainable, long-lasting fashion over fast, fleeting trends.

ESSENTIALS' versatile pieces can easily slide into any wardrobe, offering infinite styling possibilities. The brand's hoodies, sweatshirts, tees, and sweatpants can be dressed up or down, ensuring they fit into a wide array of sartorial preferences, from athleisure to high-street fashion. This universal adaptability fuels ESSENTIALS' broad appeal, making it a favorite among diverse consumer demographics.

While ESSENTIALS maintains Fear of God's commitment to quality, it manages to do so at a more accessible price point, making high-quality, designer streetwear attainable to a wider audience. This approach democratizes streetwear fashion, adding to the brand's popularity among streetwear enthusiasts who crave designer pieces but are often deterred by steep prices.

Cultural resonance has also played a significant role in ESSENTIALS' rise to fame. The brand perfectly aligns with the current cultural shift towards comfort-focused, minimalist aesthetics in fashion.

Furthermore, celebrity endorsements have undeniably contributed to ESSENTIALS' surge in popularity. From Justin Bieber to Gigi Hadid, numerous high-profile celebrities have been spotted donning ESSENTIALS pieces, creating buzz and stoking demand.

Finally, Lorenzo's masterful storytelling and branding have been pivotal in establishing ESSENTIALS as a coveted streetwear brand. Through thoughtfully curated collections, visual narratives, and compelling campaigns, ESSENTIALS has created a strong brand identity that consumers readily align with.

In conclusion, the popularity of ESSENTIALS lies at the intersection of timeless design, versatile style, accessible luxury, cultural resonance, and compelling branding. It embodies a modern approach to fashion — one that is less about trends and more about individual expression, comfort, and quality. As the brand continues to evolve while staying true to its core philosophy, the popularity of ESSENTIALS is poised to persist, making it a true stalwart in the world of streetwear.

The mainstream acceptance and popularization of streetwear and athleisure trends have also served as a significant catalyst for ESSENTIALS' popularity. The brand's high-quality hoodies, sweatpants, tees, and other pieces fit perfectly into these trends, offering consumers designer-level quality in a comfortable, wearable package.

The progression of these trends towards the mainstream has blurred the lines between high fashion and streetwear, and ESSENTIALS has positioned itself ideally to benefit from this shift in consumer preferences. The brand's straightforward, minimalistic aesthetics have proved to be a refreshing departure from the often extravagant designs of high fashion, adding to ESSENTIALS' appeal to a wide array of consumers.

The success of ESSENTIALS is not only attributed to the product line itself but also to the marketing strategy employed by the brand. ESSENTIALS has expertly leveraged the "drop" release model that has become a staple in the streetwear industry. This model creates a sense of urgency and exclusivity around each release, driving hype and allowing ESSENTIALS to control the supply and demand of its products.

The brand has also made intelligent use of social media platforms for its marketing campaigns. Leveraging the power of Instagram, ESSENTIALS can connect directly with its consumer base, providing sneak peeks of upcoming releases and building anticipation ahead of each drop.

Finally, the popularity of ESSENTIALS can be attributed to the strong sense of community the brand has managed to cultivate among its customers. ESSENTIALS' fans are fiercely loyal, eagerly anticipating each new release and often selling out items within minutes of their release.

This sense of community is further reinforced by the brand's collaborations with various artists, influencers, and other fashion brands. These collaborations bring fresh perspectives to ESSENTIALS' designs, keeping the brand innovative and continually evolving.

In sum, the popularity of ESSENTIALS is a result of a perfect storm of factors, from its design philosophy and branding to its strategic marketing and strong community. As the brand continues to build on its strengths and capitalize on the shifting fashion landscape, it seems certain that the popularity of ESSENTIALS is here to stay.

What ESSENTIALS Hoodie and Apparel colourways are popular?

ESSENTIALS is known for their minimalist aesthetic, with a focus on classic designs and neutral colors. Their t-shirts and hoodies are staples in their collection and come in a variety of colors, most popular of which are their signature "Stretch Limo" black, "Egg Shell", "Light Oatmeal," and "Smoke" grey.

These basics are made from high-quality materials and feature the brand's signature logo on the chest. Customers appreciate the simplicity and versatility of these essential pieces, making them popular items in any wardrobe.

Where to buy ESSENTIALS Hoodies and Apparel by Fear of God in Australia?

As Australia's premier streetwear marketplace, PUSHAS offers an expansive collection of brand-new ESSENTIALS clothing. Here, you can explore an exclusive array of ESSENTIALS pieces in a multitude of sizes and classic colorways, all carefully curated to cater to every fashion-forward individual's taste and style.

From the iconic ESSENTIALS hoodies to their premium tees, sweatpants, and more, PUSHAS provides a platform for you to easily find and purchase these coveted items. More than just a retailer, they are an authentic hub for true streetwear enthusiasts.

When you choose to shop with PUSHAS, every piece of ESSENTIALS clothing sold is meticulously authenticated to ensure you're getting a genuine product. PUSHAS ensures a secure, transparent, and seamless buying experience. This customer-centric approach ensures that your shopping experience is as smooth and satisfying as possible.

Whether you're a long-standing fan of the ESSENTIALS brand, or you're a newcomer eager to embrace the streetwear lifestyle, there's no better destination than PUSHAS. They understand the culture, the trends, and the passion that drives the streetwear community, and they're dedicated to bringing the finest, most desirable pieces directly to your doorstep.

ESSENTIALS' popularity often means that items sell out swiftly. Therefore, it's crucial to keep an eye on PUSHAS's website and their social media channels to stay updated about new arrivals, restocks, and exclusive releases.

Buy your authentic ESSENTIALS Hoodies & Apparel in Australia from PUSHAS today.